Major corporations, the most costly sites: Versailles, Le Louvre, Mont Saint Michel…
Associations, sponsorship of special sites of interest: mills, chapels, farms, manors…
Private individuals, sponsorship of local cultural assets: fountains, church towers, bread ovens…

■ Sponsorship and Heritage: how to identify the right sponsor? 
■ Patronage, sponsorship, partnership, subsidies…which kind of aid and support is best suited to each project? ■ From private individual to multinationals…from local heritage to major work sites…who are the key players in sponsorship? ■ The different forms of sponsorship: financial sponsorship, skill sponsorship, technological sponsorship, means sponsorship, participative sponsorship, etc. ■ How to prepare a sponsorship file and organise a partnership strategy? ■ The development ofFoundations: what types, under what forms?

One of the foremost reasons travellers choose to visit a particular country is to discover its cultural assets. Cultural tourism is an indication of a country’s “cultural health” and represents up to a 20% share of the tourist market. The authorities get significantly involved in cultural tourism and work toward its lasting development.

■ What kind of tourist offers need to be set up to promote cultural heritage? Routes, itineraries, circuits... ■ Tourist practices are changing and a new cultural tourism is developing: how to meet this specific demand? ■ In what way is cultural tourism a factor in economic and social development? 
■ What are the dangers threatening cultural sites in the face of mass tourism? How to protect heritage on a long-term basis? ■ How to interest and educate the visitors in the proper practices of cultural tourism? 
■ Cultural tourism…Elite tourism…moving toward social openness?

The International Heritage Fair will answer these questions, pay tribute to initiatives, 
open doors to restorationsites and promote those who are helping to carry out the projects. 
It will spotlight cultural tourist offers, the treasures of our heritage, and the players who make their development possible.